Pakistani consumers may soon face higher prices for iPhones and other Apple products after the tech giant announced plans to increase prices globally due to rising component costs and an ongoing memory crisis.
According to reports, Apple’s outgoing Chief Executive Officer Tim Cook confirmed that the company has been compelled to raise prices as a result of increasing costs across the supply chain.
In an exclusive interview with The Wall Street Journal, Cook said, “Unfortunately, price increases have now become inevitable. I have never seen market conditions like these in my 40-year career.”
He added, “We are doing everything possible to absorb the rising costs and protect our customers from the impact, but the situation has now become unbearable.”
The decision is expected to directly affect Pakistan, where prices of iPhones, MacBooks and iPads are likely to increase further.
According to the report, Apple does not have an official or local presence in Pakistan, meaning Pakistani consumers do not benefit from regional pricing and generally experience price increases in line with global markets.
In contrast, Samsung operates officially in Pakistan and also has a local assembly plant. As a result, despite rising global prices, the company recently launched its Galaxy S26 series in Pakistan at comparatively better prices than in the United States and several other countries. Apple users, however, are unlikely to receive similar relief.
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While the exact scale of the price increase and its implementation timeline remain unclear, Apple is expected to unveil its new iPhone 18 lineup in the coming months following the conclusion of WWDC 2026, with prices anticipated to be higher than the previous generation.
The report further stated that new MacBooks, iPads and existing Apple products could also become more expensive later this year due to growing demand for artificial intelligence technologies and shortages of key components.
It is worth noting that Apple is not alone in facing these challenges. Major companies including Samsung, HP, Microsoft, Nintendo and Valve are also grappling with rising memory prices and supply chain constraints.
